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Wildflower Promotional Products and Apparel Puts Down New Roots

Wildflower Promotional Products and Apparel has come a long way since its inception in 1981. The company was started as a hobby by Walter McElhinney and sold Bic lighters out of vending machines. However, McElhinney decided to take his hobby to a new level. Soon after, calendars and wearables were added. Eventually, Wildflower Promotional Products and Apparel became a full-fledged promotional products business. Now, Wildflower is going even bigger, by opening a store front at 570 Prince Street in Truro which will showcase the merchandise available for sale.

Sales Manager Bob White says the decision to open a store front to showcase products wasn’t a difficult one to make.

“It’s about allowing the customer to touch and feel what they are buying, rather than ordering from a catalogue,” said White. “People want to come and see the actual merchandise for themselves.”

The showroom is open so do drop in. Merchandise includes shirts, sweaters, jackets, hats, mugs, and pretty much anything else you can think of that a logo can be printed on.

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